Client

Wunderman Thompson

Agency

Landor London

Period

2017-2018

Wunderman Thompson Rebrand

The Unified Visual Identity of 'Wunderman Thompson' Marks WPP's Merger of J. Walter Thompson and Wunderman

Our aim was to transform the merged agencies' promise of "Inspiring Growth" into a brand that truly ignites creativity, fostering a unified team mindset. This insight arose from the importance of shared behaviors and a daily dedication to seeking and sharing inspiration. This idea culminated in the development of the key brand asset: The Inspiration Mark.

 

Credits

Adam Ding: Design Director
Sabrina Pennewiss: Designer
Rebecca Benson: Accounts

Brief

WPP is to merge global ad agency J. Walter Thompson and digital agency Wunderman to form ‘Wunderman Thompson’. The partnership required a mutual visual identity which could be applied selectively to things the new organization finds “outstanding or inspiring,” be their campaigns, cultural moments, or individual employees’ accomplishments.

Solution

Introducing new branding’s prominent plus sign, or “inspiration mark,” to convey the competitive edge that Wunderman Thompson brings to clients by combining Wunderman’s data proficiency with JWT’s creative skills. The Inspiration Mark acts as an obligation to ourselves to uncover, celebrate and create moments of inspiration.

 

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