Client
Burger King
Agency
BBH London
Period
2022
Burger King App
'Smart People Have Our App'
The 'Smart People Have Our App' campaign showcases a series of billboards suggesting that savvy individuals use the Burger King app. It playfully contrasts these smart users with 'other people' who find themselves in amusingly awkward situations.
I was responsible for the design of the entire series, encompassing CGI, animation, and artwork, all the way through to production.
Credits
Deputy Executive Creative Director: Felipe Guimaraes
Art director: Chloe Stephenson
Copywriter: Charlie Pendarves
Responsive Ad
Unfortunately, the following ad did not run due to the Prime Minister's resignation. It was prepared and ready to go, but was pulled given the circumstances. Nevertheless, enjoy the hidden easter eggs.
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