Client
Pandora
Agency
Kitchen Soho
Period
2015
Pandora Rose Campaign
'For love to remain new, it has to change'. Innovating Pandora's Rose Campaign with CGI
The campaign concept was inspired by the idea that "For love to remain new, it has to change." To symbolize the transition from silver to rose, we utilized Pandora's iconic ribbon. Photographing rose metal is difficult due to its high reflectivity, color shifting, detailed surface texture, and lighting challenges, which make it hard to capture its true appearance accurately. Therefore, we chose CGI to achieve this. To make a significant impact, we recreated the new range in 3D, enabling us to seamlessly adapt it for in-store displays, large formats, animations, digital media, and print advertising.
Credits
David Lange: Creative Director
Baz Hayman: Copywriter
Sean Watson: Designer
Samantha Dixon: Accounts
Miles Woodford: Accounts
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