Client
Blackstone
Agency
BBH London
Period
2022-23
From Stow to Movu™ Robotics
No Warehouse Left Behind: Making Automation Easier for Warehouses Worldwide.
Warehouses can be chaotic and complicated places — every square inch is precious. Movu's job is to help optimise that space, and to make sure a warehouse runs smoothly and efficiently. Movu's belief is that any warehouse, big or small, regular or awkward shaped, can be made efficient through automation. Movu's robots are smart enough to make any operation feel simple and easy, that lean on a market-leading integrated ecosystem. It's low-entry. It offers standardised and scalable automated solutions. With the right help, Movu makes every warehouse more productive, more efficient and more successful.
Credits
Andy Cooke: Creative Director
Chris Curran: Design Director
Sophie Harper: Designer
Nada Stevanovic: Digital Designer
Jess Garlick: Senior Strategist
Dean Matthewson: Strategy Director
Paul Dixon: Motion Director
Dominic Brooks: CGI Artist
Jason Moss: CGI Artist
Mantas Grigaitis: CGI Artist
James Brocklebank: CGI Artist
Liam Bunston: CGI Artist
Adam Crowley: CGI Artist
Nick Gill: Creative Director
Visual Identity System
Modularity in motion. The visual world of warehouse robotics, ironically, is considerably static, expectedly dry and incredibly corporate. Our job was to channel the strategic framework of the what, why and market advantages into a tangible design system that differentiates from category norms. The topic of automation is a key moment in that purpose statement, and coupled with a literal interpretation of their product and how it works in a warehouse scenario, we developed a kit of parts born out of the truth of modularity and movement.
At the centre of the identity is the 'Movuline' — based off the M from the wordmark — which itself mirrors the racking systems built by parent company, Stow. The Movuline's movement echoes that of a robot through a grid of warehouse racking, rendered across 2D and 3D planes. This unique graphic device opens a world of illustrative possibility for simple communications concepts and for ownable, memorable branded elements, too.
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