Client

Mentos

Agency

BBH London

Period

2022-24

Mentos Brand & Social

Yes to Fresh: Refreshing a Visual Identity While Preserving Core Assets

What started as a self-initiated pro bono project at BHH quickly grew to involve departments beyond design. Mentos, an iconic brand, has maintained an unchanged logo since the 1960s and consistent packaging since the 1970s.

Rather than seeking a rebrand, Mentos wanted to make their assets stand out differently across the brand and social platforms. Given their iconic status, we focused on the distinctive shape of the Mento to achieve this goal. This shape influenced the entire visual language of the brand, creating grids, aligning type, becoming type, and housing content.

This project has now sparked a series of initiatives for the brand. 

 

Credits

Andy Cooke: Creative Director
Josh Bailey: Motion Designer
Fabian Adkins-Krijgsman: Designer

Guidelines_Gifs_1
Guidelines_Gifs_2
Comp_2
Comp_15
Comp_16
Comp_17
Comp_18
Frame-41MENTOS_Guidelines_@
Frame-15Mentos_03
Frame-23Mentos_AD_3
Frame-29Mentos_AD_3
Frame-28Mentos_AD_3
Frame-67Mentos_AD_5
Frame-62Mentos_AD_3
Frame-27Mentos_AD_2
Frame-33Mentos_AD_2
Frame-29Mentos_AD_2
Frame-34Mentos_AD_2
Comp_14
Frame-66Mentos_AD_7

© 2024 Kołodziejski | All Rights Reserved

hello@kolojeski.co.uk
Linkedin
Info

The content on this website is protected by copyright law. The projects showcased are collaborative efforts by multiple designers, including myself, for various clients. Please note, I don't claim complete ownership of all content. Individual components may be under copyright by clients or collaborators. Unauthorized use, reproduction, or modification of any content is prohibited without written consent. For usage inquiries, contact hello@kolojeski.co.uk Respect the intellectual property rights and creative contributions of all designers involved.

View