Client

HEAD®

Agency

HEAD® London

Period

2018-19

HEAD® Edge LYT Branding

Creating a brand identity and visual language for HEAD Edge LYT ski boots that effectively conveys their positioning as the ultimate all-around ski boot.

The EDGE LYT ski boot, featuring a narrow Profile of Differentiation (POD), emerges as the ultimate all-around choice on the market. The task was to develop a visual identity (VIS-ID) that showcases the technological and dynamic benefits of the EDGE LYT, emphasizing its comprehensive capabilities. This branding needed to position the boots as the top option for versatile skiing performance.

 

Credits

Viv Greywoode: Creative Director

Pillar-twoBOOT_PILLAR
Pillar-oneBOOT_PILLAR
Pillar-threeBOOT_PILLAR
Frame-161EDGE_Typeface_F
Frame-162EDGE_Typeface_F
Frame-163EDGE_Typeface_F
POD_Type_out
HEAD-EDGE-LYTLYT_Expressions_-1
HEAD-EDGE-LYTEDGE_Poster_
HEAD-EDGE-LYTEDGE_Poster_-1
HEAD-EDGE-LYTEDGE_Poster_-2
HEAD-EDGE-LYTLYT_Expressions_-2
head_webmock-copy
HEAD-EDGE-LYTLYT_Expressions_
HEAD_Space_B_-2
HEAD_Space_B_-1

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