Client

HEAD®

Agency

HEAD® London

Period

2018-19

HEAD® Alpine Brand Seasonal

Rebranding HEAD® Alpine's Seasonal Categories ahead of the 2020 Launch.

HEAD Alpine stands as a symbol of quality and innovation in the alpine sports category, dedicated to enhancing the skiing experience for enthusiasts of all levels through its pursuit of technological advancement and excellence. As a ski enthusiast, I had the privilege of freelancing multiple times for HEAD in London, focusing primarily on projects related to their alpine collection.

 

Credits

Viv Greywoode: Creative Director
Yanis Georges: CGI/ Motion

Solution

A visual identity system that unifies the three sectors of HEAD®Alpine through a cohesive graphic design approach. This system enhances the brand by incorporating elements that evoke the dynamic nature of alpine sports, expressed through fluid and motion-inspired graphic design.

Frame-132Race_E
Frame-136Race_Branding_D
Frame-133Race_Branding_D
Frame-142Race_Branding_F
Frame-143Race_Branding_E
Frame-144Race_Branding_E
Frame-145Head_FreeRide_Brand
Frame-147Head_FreeRide_Brand
Frame-146Head_FreeRide_Brand
Frame-148Head_FreeRide_Web_3
Frame-149Head_Freestyle_Brand
Frame-151Head_Freestyle_Brand_A
Frame-150Head_Freestyle_Brand
Race_Poster_out
Freeride_Poster_out
Freestyle_Poster_out

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