Client
Blackstone
Agency
BBH London
Period
2022-23
From Interplex to ENNOVI™
Electrify Faster: Connecting EVs Faster, From Everywhere.
From battery to drivetrain, and everything in between, Ennovi make the components that connect entire electric vehicles. Customizable, press-fit and tough, Ennovi work with the likes of Tesla to enable their products to work efficiently as we approach a new era in electric vehicles.
Having collaborated on several Blackstone projects within the BBH Design Department, the main leader of this initiative was Katie Cadwell, who oversaw the majority of the project. My responsibilities commenced upon handover for the final roll-out of remaining 3D renders, creation of additional design assets, and further development of the guidelines, culminating in the rollout to the ENNOVI client.
Credits
Andy Cooke: Creative Director
Katie Cadwell: Design Director
Jess Garlick: Senior Strategist
Sophie Harper: Designer
Mike Harrison: Digital Designer
Valerie Lium: Digital Designer
Daniela Marini: Digital Designer
Dippin Sauce: 3D & CGI / Motion
Visual Identity System
Lightspeed Connectivity. We channeled the ideas of connectivity and speed together in a simple device — the Double N. This mark reflects the simplicity and immediacy of the products Ennovi offer, combined with a reductive pallete with electric yellow that screams out in the sector. An art direction that highlights component parts in an electric yellow hue give what are usually clunky and heavy product images a new lease of life — a suite of visuals that feel compelling and beautiful in their abstract forms.
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