Client
The Royal Commonwealth
Agency
Kitchen Soho
Period
2016-17
The Commonwealth Summit 2018
Rebranding the Commonwealth Summit: Capturing Unity, People, and New Energy
The Commonwealth Summit, held every two years, brings together the heads of government from all Commonwealth nations. To capture its significance and spirit, the Commonwealth needed an identity that embodied the essence of its people, the unity among its member states, and a vibrant new energy.
We developed an abstract identity to reflect these values. This unique mark, representing the three core elements, was applied across all assets. It was easily adaptable through variations in color, imagery, and optimization for different categories
Credits
Helen Sims: Senior Designer
Marco Andrea Cacioni: Designer
Mia Sparrow: Digital Designer
The Commonwealth Summit, held every two years, is a gathering of the heads of government from all Commonwealth nations. To reflect its significance and spirit, the Commonwealth required an identity that encapsulated the essence of its people, the unity among its member states, and a vibrant new energy.
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