Client

Burger King®

Agency

BBH London

Period

2022

Burger King® Grilled Lines

Targeting Burger King’s Competitors
with Playful Minimalist Proximity Ads.

Highlighting Burger King's unique attribute using a minimalist approach and incorporating distinctive elements that stand out within the fast-food sector. Aligning with Burger King's bold communication style, crafting headlines that not only resonate with their punchy tone but also cleverly pinpoint rival restaurants, leveraging location-based out-of-home.

 

Credits

Felipe Guamaraes: Deputy Executive Creative Director
Callum Prior: Creative Director
Marc Rayson: Creative Director/ Copywriter
Laura Huber: Account Director

 

Awards

Creative Circle 2023: Gold Award in Design & Art Direction
Creative Circle 2023: Silver Award in Outdoor Craft
D&AD 2023: Poster Campaign Shortlist

Look Development 

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