Client
Audi
Agency
BBH London
Period
2024
The Iconic Audi Rings
Transforming the Iconic Audi Rings: Celebrating Every Element of the Audi Brand's Core Attributes
The iconic Audi rings symbolize the unity of four founding companies—Audi, DKW, Horch, and Wanderer—representing a rich legacy of innovation and excellence. This project reimagines these rings through a series of innovative transformations, each embodying a core aspect of the Audi brand.
By transforming the rings into different entities, materials, and states, we create a visual narrative that aligns with Audi's commitment to sustainability, safety, innovation, and craftsmanship. Rings made of wood represent sustainability, while those crafted from airbag materials highlight safety innovations.
Due to the iconic nature of the rings, tightly cropping into different areas made from various materials retains Audi's legacy, resulting in a simple yet powerful execution.
I designed and created all of these assets using CGI. None of them have relied on AI.
Credits
Andy Cooke: Head of Design
Uche Ezugwu: Creative Director
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